Why consider Social Media Marketing
In social media advertising, ads typically display based on data that the social media company collected about that individual. This enables you to target people based on specific locations, interests, buying behaviours and more.
On the other hand, search engine marketing relies on keyword phrases to target people when they’re performing searches in places like Google. Social media advertising and SEM aren’t interchangeable. But they do work together very effectively to improve brand awareness and increase sales. It isn’t uncommon for people to see your social media ads for a few days.
Then when they do a search, their eyes are drawn to your ad because they recognise you. They’re more likely to click. This may also happen in reverse. It’s for this reason that it’s often effective to use both methods when marketing your business.
Our Social Media Marketing team will help you reach your lead generation goals with their expertise spanning all social media platforms. Be assured that our SMM services comply with Facebook guidelines and policies as well as industry best practices.
Benefits of social media marketing
GROW BAND AWARENESS & TRAFFIC
Sponsored posts come with advanced targeting options and capabilities that let you reach new audiences for a brand impression or a click. Proper implementation of these capabilities helps to drive traffic and build brand awareness. You can then start to nurture and convert your audience.
With the right setup, Facebook does a very good job of nurturing leads all the way through to a sale.
CUSTOM SUPPORT & RETENTION
Customers are happier to visit a businesses Facebook page with an issue or concern rather than some website help desk app.