Search Engine Marketing Market where your customers are

Why should you consider Search Engine Marketing

Our Search engine marketing (SEM) service shows your ads on page one for the keywords that matter to your business. When someone online uses your keyword, then there’s no doubt that it’s a good idea to show them your ad because they’re looking for offers like yours.

Campaign setup is fairly quick, and the results are near immediate. Best of all, SEM allows for precise success tracking and in-depth analysis so campaigns can be optimised to push consistent performance improvement. We squeeze every cent worth of performance out of your campaign. Even when you’re happy we’ll keep optimising.

Another benefit to SEM (and SEO) is that it not only helps to generate high-quality traffic to your website, but it also increases brand awareness. The higher and more frequent your offering features in search engines, the more likely potential customers will visit your website and even recommend your offering. Even when your ad isn’t clicked, your business name and offers are still seen by thousands, for free.

However, more than all of these reasons combined, the singular most important benefit of SEM is that it just works. The fact that advertisers worldwide spend billions of dollars every month is a testament to that fact.

Be assured that our SEM services comply with Google guidelines and policies as well as industry best practices.

Benefits of SEM

Increased Website Traffic

Your ads are shown to people already looking for the solution that your business provides. Exactly the kind of qualified traffic your website wants because these visitors are looking to buy.

Increased Brand Awareness

SEM positions your ad at the top or bottom of page one. A business that has little or no current visibility or brand recognition can instantly get some attention.


You only pay when your ad is clicked, making SEM a very cost-effective form of online marketing.

Increased Conversions & Sales

Increased qualified website traffic naturally leads to increased conversions and sales. Your business could even see immediate results provided you have the right ad copy and SEM strategies in place.

It Grows With Your Business

SEM is incredibly scalable, and it’s easy to start small. As revenue goes up thanks to SEM, increase your daily ad spend. It isn’t unusual to start with a daily budget as low as R100.

Accurately Measure & Track Results

Every aspect of your SEM campaign is accurately measured and performance carefully tracked allowing us to continually optimise your campaign for better results.

A properly implemented search marketing strategy will deliver near immediate results which is why you should choose a professional outfit like General Genius. We have a fully certified Google Ads professional onboard with experience running hundreds of profitable campaigns, making us the best choice for your SEM needs.

Whether you have an existing SEM strategy or not, we’re ready to help you level up your marketing strategy and boost your business growth. Get a no-obligation consultation today and find out how we can help grow your business.