Display Advertising Big brands do it, so should you

Why consider advertising

The main reason big brands spend so much money on display advertising is that it is effective at reaching the most people within a target market compared to other media. It also has the ability to educate the consumer and build trust for the brand. One of the reasons for this is that display advertising is not as intrusive or spammy as traditional media advertising.

Making sure your target customers find out about your business, products and services is critical to your success. Display advertising (also known as website ads or banner ads) are image-based ads that appear on websites, social media networks and mobile apps. The goal of display advertising is to generate brand awareness, but it also helps to increase leads by boosting customer interest.

Benefits of display advertising

Targeting

Display advertising offers targeting options that aren’t available through search engine marketing. These include topic and interest targeting as well as remarketing. You can also reach specific demographics such as age and gender.

Awareness

Display ads are very good at building brand awareness and promoting your products and services. While search engine marketing reaches an audience with an intention to purchase, display ads focus on creating an initial interest. Display ads are seen by large numbers of people due to its high reach.

Converts leads

Studies have shown that retargeting (or remarketing) customers are 70% more likely to buy from a business.

Eye-catching

The creative nature and prominent placement of display ads draw attention and help your business stand out from the competition.

A properly implemented display advertising strategy will help you connect with your customers on their favourite apps and websites. We have a fully certified Google Ads professional onboard with experience running hundreds of profitable campaigns, making us the best choice for your display advertising needs.

Whether you have an existing online marketing strategy or not, we’re ready to help you level up your strategy and boost your business growth. Get a no-obligation consultation today and find out how we can help grow your business.

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